The smallest of Apple’s latest-generation smartphones will see production cut by 70% during the first six months of 2021. It cuts production by 20% compared to the plans it had in December, but the reduction is much more noticeable for the compact model.
The iPhone 12 mini does not work. We love (more) compact phones, but we don’t buy them (much). That’s the conclusion that can be drawn from data just released by Nikkei Asia regarding Apple’s plans for its iPhone 12 mini.
Nikkei indicated how these cuts will be a good part of those that Apple will make in the production of the entire family of smartphones presented at the end of last year.
Some suppliers will stop making iPhone 12 mini specific components altogether for the time being, while other suppliers will eventually reposition certain components from that handset to dedicate them to the iPhone 12 Pro and iPhone 12 Pro Max.
This news seems to make it clear that the success of the iPhone 12 mini has been very limited despite the good feelings it conveys. There are virtually no high-end compact cell phones that can rival it in the Android market, but still, Apple’s user demand is clearly directed to the standard iPhone 12 model and also to the iPhone Pro and Pro Max.
In Nikkei, they also mention that the production of two new MacBooks based on Apple Silicon has been delayed, but it is not known if it is some new design with some successor to the M1s or simply a variant of the devices Apple recently introduced.
Despite the cuts in the production of its cell phones, Apple still seems to want to manufacture more than ever: 230 million handsets are expected to leave the factories that produce them, which would be 11.6% more than those manufactured in 2020.