Spotify aims to make music listening more convenient, and as a result, it has introduced Enhance. This Thursday, Spotify revealed the feature in a statement on its For the Record blog.
Thanks to Enhance, Spotify Premium users will be able to add personalized recommendations for their playlist.
“With Enhance, we’re helping our listeners do more of what they love: enhance their playlists with great recommendations,” the platform states on its blog. “Potenciar will continue to evolve as we learn more, so stay tuned for those updates in the future.”
New songs and artists, in the style you like. Enhance will be a key tool for anyone who is ready to enjoy new musical experiences.
Spotify showed, step by step, how you will be able to use the novel feature:
- At the top of each playlist, the Enhance feature appears.
- By tapping the button, you can activate and deactivate the tool.
- When activated, the recommendations appear in the playlist. Every two songs are interspersed with a suggestion, with a maximum of 30.
- If the user considers it, he/she can add the suggestion to the playlist. Just click on the “+” icon to add it.
The Enhance feature will be available to all Spotify Premium users in some markets only, and for iOS and Android operating systems.
Spotify surpassed 165 million paying subscribers
At the end of July, Spotify announced that it reached 165 million paying subscribers, along with 365 million monthly active users by Q2 2021. It represented a year-on-year increase of 20% and 22%, respectively, from the previous quarter.
The number of monthly active users on podcasts, according to the platform, “Improved modestly” when compared to the most recent quarters. There are 2.9 million programs available on the platform, as opposed to 2.6 million last quarter.
Meanwhile, a very positive half-year figure for the platform is advertising-supported revenue. “They exceeded our forecast,” executives note, “driven by strong underlying demand (benefiting sales and pricing) and helped by favorable ad-supported comps versus last year’s COVID-19 lows.”
Direct sales channels and podcasts were key in driving advertising.