Spotify continues to strengthen its strategy to take podcasts to the next level on its platform. We have already seen that it has a more than interesting mix of exclusive content with great personalities.
However, the other part of the equation depends on offering tools that help users discover new podcasts. A dynamic that will be enhanced in the future thanks to a new acquisition.
Spotify will have a new dynamic for discovering podcasts
Spotify is betting big on strengthening the presence of podcasts on its platform. Not only has it implemented many features that make it easier to discover podcasts, but it has also brought in a powerful mix of original content.
And now it wants to boost this strategy with the acquisition of a platform, Podz. This platform developed a practical way to facilitate podcast discovery.
Using a machine learning model it creates short audio clips that highlight the best moment of each episode. In this way, users can preview in a few seconds what a particular podcast has to offer.
So it saved us from having to go through the minutes of the presentation, announcements, and the introduction to the topic to discover that the episode doesn’t interest us. A quick way to discover new podcasts. This Podz technology will be integrated into the podcast dynamics offered by Spotify to enhance the discovery experience for users:
This capability, combined with Spotify’s 2.6 million podcasts on the platform, learnings from our work in music discovery, and current investments in podcast recommendation, will make podcast discovery to the next level, making it easier for listeners to find the content they want to listen to.
And of course, it will also become a dynamic that will help creators get the word out about their podcasts and build their community on Spotify. A dynamic that could be implemented before the end of the year, according to the Spotify team.