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Amazon launched One, a new contactless authentication system

Amazon One is the new contactless authentication system
Amazon One is the new contactless authentication system

Amazon One is introduced, it is a new contactless payment and authentication system that the company is going to implement in some of its stores.

They ensure that the service has been designed to be highly secure and uses custom algorithms and hardware to create a unique palm signature for each person. At the moment, Amazon Go will be installed in two stores as an authentication system, although the company is in dialogue with potential clients to take it to other retailers.

Amazon One: The palm of your hand as a signature

In the first phase, in order to receive feedback from users, Amazon One will be installed at the entrance of some its stores in Seattle. They explain that logging in to the device is very simple: simply insert your credit card, pass your hand over the device, and follow the instructions to associate your palm with that card.

Amazon One uses real-time computer vision technology and will allow one or both palms to be registered. When the user is registered, they will simply have to put their hand on the device (which will be at the entrance of the store) for a second.

It uses real-time computer vision technology
It uses real-time computer vision technology

The company opts for palm recognition because “it is considered more private than other biometric alternatives since you cannot determine a person’s identity by looking at an image of their palm.”

When it comes to privacy and security, the company explains that Amazon One has “various security controls” and they ensure that the palm images will never be stored on your device.

As we indicated previously, Amazon One will be tested on in a couple of stores in Seattle, but the company’s idea is to be able to take it to other establishments. In fact, they assure that they are in conversations with several potential clients, but at the moment there is no news to share.