Ford rolled out an AI assistant for its Ford Pro commercial customers that provides detailed fleet data analysis. The tool is now available to all U.S.-based Pro telematics subscribers and is included in the subscription.
This launch represents a significant push by Ford to monetize software for its commercial fleet clients. Ford Pro generated $66.3 billion in revenue and $6.8 billion in net income in 2025, highlighting the division’s financial importance to the automaker.
The AI assistant debuted at Work Truck Week in Indianapolis. It monitors fuel consumption, seatbelt use, vehicle health, idle times, speeding, and acceleration events, rather than just providing diagnostic error codes. Ford emphasized to TechCrunch that the system is not a mere chatbot.
Ford Pro AI is built on Google Cloud and uses multiple AI agents. The system leverages internal data from each customer’s fleet to reduce the potential for AI hallucinations and errors.
Ford has more than 840,000 global Ford Pro subscribers, though it does not disclose the number of U.S. subscribers. Paid software subscriptions for Ford Pro grew by 30% in 2025.
The company is also developing an AI assistant for owners of its passenger cars and trucks. Announced at CES 2026, this consumer tool will debut in the company’s smartphone app before expanding to vehicles in 2027.
Executive leadership has warned of job cuts due to AI technology. Last year, CEO Jim Farley predicted AI would halve the number of white-collar jobs in the United States. In January, Farley stated the U.S. needs essential workers to build and support the infrastructure for AI goals.
