Apple has partnered with Google to power AI features including Siri, using Google’s Gemini models and cloud technology for future Apple Foundation Models.
Apple and Google issued a joint statement: “After careful evaluation, we determined that Google’s technology provides the most capable foundation for Apple Foundation Models and we’re excited about the innovative new experiences it will unlock for our users.” The multi-year agreement confirms earlier reports and is not exclusive, according to a source familiar with the matter. Neither company has disclosed the financial terms, though previous reports estimate Apple will pay Google around $1 billion for access to the technology.
Apple tested AI technologies from competitors OpenAI and Anthropic before selecting Google. The iPhone maker has traditionally emphasized vertical integration with its own hardware and software. Public criticism has grown over Apple’s slower AI progress, particularly with Siri lagging behind rivals.
In 2024, Apple released its first Apple Intelligence features, integrating AI into operating system functions such as photo search and notification summarization. The company prioritizes privacy, conducting much of the processing on-device or through tightly controlled infrastructure. Apple stated it will uphold these privacy standards in the Google partnership.
Apple’s AI implementation remains subtle, lacking the prominent impact of tools like ChatGPT or Gemini. It has not yet delivered a major Siri overhaul. Apple delayed the rollout of its more personalized Siri voice assistant several times. A spokesperson told TechCrunch an upgrade is coming this year, with previous reports pointing to a spring launch.
