Amazon announced on Thursday that its AI-powered digital assistant Alexa+ will integrate with four new services—Angi, Expedia, Square, and Yelp—starting in 2026. These integrations enable users to book hotels, obtain quotes for home services, and schedule salon appointments through voice commands.
The Expedia integration allows customers to compare hotel options, complete bookings, manage reservations, and receive personalized recommendations. Users can issue specific requests, such as “Can you find me pet-friendly hotels for this weekend in Chicago?”
Alexa+ already connects with Fodor, OpenTable, Suno, Ticketmaster, Thumbtack, and Uber. Amazon positions these features to facilitate access to online services via natural-language conversations, mirroring ChatGPT’s app integrations.
Consumers can request actions like summoning an Uber ride or reserving a dinner table at OpenTable. The assistant supports back-and-forth dialogue, allowing users to refine requests during the interaction.
Early data from Alexa+ adopters shows strong engagement with home and personal service providers, including Thumbtack and Vagaro.
The industry explores AI assistants as platforms for app-like functions to expand consumer access. Amazon’s expansions build on this trend, aiming to handle diverse services through conversational interfaces.
These developments require AI systems to deliver interactions that match or surpass the ease of web and mobile apps. Success hinges on providing a service breadth comparable to app stores, which curate selections more selectively than the open web. Alternatively, AI providers must suggest relevant services at appropriate times without appearing promotional, as users often view unsolicited prompts as advertisements.
