Twitter has added several new features to its Super Follows monetization tools, including a new “Super Followers” notification tab for creators and a new method for subscribers to get particular alerts from only the accounts they’ve paid to follow in the app.
Twitter launches new notification options for Super Follows on iOS
Last week, Twitter introduced “Twitter Toolbox” in order to offer brands and content creators new opportunities to optimize their marketing and growth strategy by giving them detailed analytics and creation tools.
This would allow creators to more effectively interact with their paying audience, strengthening community ties while also providing a reason for people who aren’t already subscribed to follow them.
new feature alert for creators, rolling out on iOS!
creators will now be able to see all their Super Follower interactions under the ‘notifications’ tab pic.twitter.com/Ruopkq7uAa
— Super Follows (@SuperFollows) February 1, 2022
Subscribers may now choose to receive notifications only for Super Follower tweets. The new ‘Super Follower Only Tweets’ option, as seen below, will only notify users when these specific tweets are published. That may provide more opportunities to improve engagement with paying subscribers while also allowing customers to be always up-to-date on the most recent targeted comments and other community members.
Super Follows was launched for general applications in June of last year and then expanded to iOS users in October. Super Follows enables Twitter creators with more than 10,000 followers to charge a monthly subscription fee (up to $9.99) to monetize extra, unique content for their most engaged followers through the app.
After its initial two weeks on the market, Super Follows had only generated around $6,000 in the United States and about $600 in Canada, according to Sensor Tower. Those aren’t wonderful early indicators that consumers will be willing to pay for exclusive tweets.
Twitter is working to update and enhance its subscription models, and it’ll be fascinating to see if more profiles are able to provide more useful goods for their paid following in order to generate actual, direct money from their Twitter profile.
It’s a hard sell at first, asking people to pay for tweets, but features like this will help enhance the exclusivity of the choice by increasing interest.