Twitter Flock is coming. The social media giant is working on a new variable audience management feature for tweets that would allow you to broadcast messages directly to a certain group of selected people, such as a community or club, based on your specific choice.
Twitter is working on its own Close Friends feature called Twitter Flock https://t.co/mAruOo4mDA
— Matt Navarra (@MattNavarra) January 21, 2022
As demonstrated in this screenshot by app researcher Alessandro Paluzzi, Twitter is referring to this new option as ‘Flocks,’ which would enable you to join a group of selected Twitter users and send unique messages to.
#Twitter continues to work on Twitter Flock by adding an explanation of how it works 👀
ℹ️ You can choose up to 150 people to include in your Twitter Flock 👥
ℹ️ People won't be notified if you remove them from the list 🔕 pic.twitter.com/xtGcDiHgxS
— Alessandro Paluzzi (@alex193a) January 21, 2022
How to use Twitter Flock?
You could choose up to 150 individuals to include in your flock, resulting in a fairly big audience for an enclosed group; when posting your tweets, you may choose them as a publishing choice.
The tweet will then be hidden from view by auto-deleting it after a certain amount of time, and only members of your flock would be informed that the message has just been shared in the group.
It’s a sort of Twitter’s reply control feature, which debuted in 2020, allowing you to decide who can see and respond to your tweets, as well as leaning into the more confined discussion scenario that Twitter is trying to promote with its Communities option.
“Trusted Friends” became Flock
Communities allow users to segment their Twitter following, allowing them to follow more targeted discussions with specific groups rather than broadcasting everything to all of their followers all the time, which should open up more opportunities for Twitter users to engage with a broader range of subjects since they won’t be restricted to posting only what they believe their established audience would react positively to and enjoy.
Flocks will provide a new viewpoint, expanding the possibilities with which you may separate your tweet audience and discussion into distinct groups.
In July of last year, Twitter previewed the option known then as “Trusted Friends.”