YouTube introduced some new features related to Shorts Fund, the platform will allow more creators to get paid for posting highly-viewed Shorts. And new analytics tools within YouTube Studio will offer content creators more capabilities.
YouTube expands Shorts Fund to more countries
Earlier this year, YouTube announced the YouTube Shorts Fund, a $100M fund distributed over the course of 2021-2022.
At its launch, Shorts Fund was available only in the United States, then the company added 30 more countries to the list. Now YouTube is making 70 more countries eligible for the program.
YouTubers from these countries will be able to claim a share of that funding, with the amount paid out ranging between $100 and $10,000 per month, according to the performance of the videos.
Which accounts will be eligible for Shorts Fund?
The factors YouTube uses to determine if someone is eligible for its Shorts Fund program are unclear:
“There’s no specific performance threshold to qualify for a bonus. The level of performance needed to qualify for a bonus payment may change from month to month based on various factors, including the location of your viewers and the overall growth of Shorts.”
Based on the performance of their content in the previous month, the YouTube team will notify eligible creators. The company thinks that such an initiative could help it gain more attention in more regions, and get more creators to use YouTube Shorts for their creative efforts.
You can get more info about Shorts Fund here.
New YouTube Studio features are here
The platform also announced that they are updating YouTube Studio with a new set of analytics tools that focus more specifically on YouTube Shorts. There’s a new card that will offer users information about their most popular Shorts clips, and how many of them have been remixed by other users.
A new Shorts grid is added to channel pages, making it easier for viewers to see your channel’s Shorts content.
You can see that the grid view is very similar to TikTok’s interface. Users have the ability to change the order of the YouTube video shelves in YouTube Studio on a desktop.
It looks like the competition between TikTok and YouTube is gaining momentum.