TikTok’s latest tips can help marketers maximize conversions in their campaigns, based on thousands of examples. Using automation to scan its ad network, TikTok identified key elements of the highest converting campaigns, which can be a big help in optimizing your strategy on the platform.
TikTok shares important tips to make your ads better
When you’re posting on TikTok, you’ll want to make sure you’re utilizing a full-screen presentation, include a clear call to action, and keep your messaging short (21 to 34 seconds).
There are a number of best practice tips in this guide that have been industry-based for some time, but it is interesting to see these highlighted based on TikTok specific examples also.
TikTok also shared some interesting tips based on different industries.
For example, in the e-commerce sector, using on-screen captions and text to clearly display offers or CTA increased conversion by 80%. Combining a human voiceover explaining the product, a live demonstration of the product, and a written offer was effective at increasing conversion by almost 90%. There was a 38% lift in conversion when videos used a variety of scenes, rather than a static shot.
On the other hand, gaming ads that have at least five scenes get a 171% lift in conversion than ads with fewer scenes. Videos that show on-screen text in the first seven seconds have 43% more conversions than others. Tiktok suggests that “showing text as soon as possible to maximize the benefit on conversion rate.”
You may find this valuable information useful in your TikTok ads approach. Even though, the best way to succeed is by using creativity and a unique take on the content.
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Once you’ve learned how to use the platform, by following these tips, you might be able to design more successful campaigns and find new ways to connect with your audience.