TikTok is continuing its eCommerce expansion with a new business registration option that allows companies to list their sector on their profiles, as well as providing them early access to new product features.
TikTok has a new ‘Business Registration’ feature
— Matt Navarra (@MattNavarra) November 25, 2021
In his post, social media expert Matt Navarra (via Yasser Massod) shows a screenshot of the new business registration option being accessible in Business Suite settings for some TikTok corporate profile managers.
TikTok’s Business Registration: How is it works?
According to TikTok, this isn’t the same as a verification badge in providing a higher level of assurance and legitimacy for your company’s identity. You can, however, display your industry category on your TikTok profile using this procedure, which requires users to provide additional business information.
This may assist in the next stage of its eCommerce listings, by better distinguishing between competitors and showing them to appropriate people. It could also aid in informing customers about your firm’s services and making it easier for them to take action on their profiles.
eCommerce is the next big step for TikTok
TikTok’s greatest advantage may be its ability to attract a large number of end-users with ease, in comparison to YouTube or Instagram. With short-form video restricting the amount of ad space available, TikTok must develop different revenue streams for creators in order to keep them uploading their videos rather than migrating to YouTube or Instagram, which have more established revenue sharing systems.
TikTok is likewise looking to move in the same direction, with the expansion of its eCommerce listings, live-stream buying, Shopify integration, and several additional commerce initiatives now underway.