If you’re looking for a platform to get your brand discovered, there’s no better choice than TikTok for Business. It’s exploding in popularity, and it’s absolutely the place for your brand to be.
The numbers say it all. Over 1,000 brands are using TikTok for business. It gives members the ability to track real-time metrics, access performance reports, and get daily and weekly usage statistics. If you didn’t set a business account before, don’t worry. The process is more easy than you think, let’s get started!
How to set up and use a TikTok for business account?
First, if you already don’t have an account, sign up to TikTok. Once you’re signed up, spend some time getting to know the platform. When you are feeling ready, you just need to follow a series of simple steps to be able to create a business account:
- First click on the three dots icon, it should be located on the Me page.
- Then enter the “Manage my account” section and choose “Business Account” you should see it under the “Switch to Pro Account” part.
- Select the category that best describes your business. This way, you can receive the most useful, valuable, and relevant information, events, and solutions.
That’s it! Once you’ve set up a business account, you can start creating content using TikTok’s creative tools.
This bundle includes the TikTok Ad Studio, the video templates, smart videos, and all the support you need to get started. If you want to learn more, you can visit the TikTok Business Help Center.
How to get started with TikTok for business?
Incorporating TikTok into your social media marketing strategy can help you create funny and engaging videos, build a community, and come up with innovative ways to reach your audience.
Your first foray into TikTok should be about something you’re really passionate about. It should represent your brand. Next, decide when and how often you’d like to post. Finally, here are a few steps to get you started:
How to create a video on TikTok?
To create a video, you need to tap on the black plus (+) icon first. You’ll be prompted with a recording screen and you will see a red circle icon to be able to start recording.
You can record videos that are 15 to 60 seconds long. Make sure to use TikTok’s sound library. Then enter the “Effects” menu and choose backgrounds and filters according to your liking.
How to share a video on TikTok?
If your video is ready you can tap the red checkmark icon. You will be shown a new menu, here, you are able to add hashtags and type a description for your video. Make sure to add necessary links, tag friends and colleagues.
You also have the possibility to share your video on other platforms like Instagram, Twitter, Facebook, WhatsApp, etc. If you think your video is ready with all its additions, click on the red “Post” button or tap on the white “Drafts” button and save it for later.
Think about who your ideal customer or client is, what you are selling them, and what you are hoping they will buy. What makes your business special? What is your unique “culture-grabber” that makes your brand stand out in the crowd? What is your brand’s “fun-factor?” What is your brand’s “star power” that gives it a competitive advantage over your competitors?