Apple, like most technology companies, is working on secret projects that only a handful of people know about. What could be more important to Tim Cook than the iPhone?
They say that in the next few years the smartphone is going to take a secondary role in the world of technology, so it makes sense for smartphone manufacturers to look for new markets.
Tim Cook made an interesting statement for the future of Apple
Apple has been doing this for some time. Until a few years ago it only sold smartphones, tablets, computers, and music players, but now it also sells headphones, smart speakers, smartwatches, TV services, and much more.
Everyone is speculating about what new features the iPhone 13 will unveil, but Apple’s CEO is already looking beyond that. He has publicly acknowledged that Apple is working on something that will be even bigger than the iPhone.
This has led experts to speculate: what could be more important than a smartphone, which is something that everyone uses continuously in their daily and professional lives?
Apple is known to be working on new markets such as the autonomous car or augmented reality, but it is unlikely that he is referring to them.
Apple is working on something bigger than iPhone
According to experts, Tim Cook is referring to software or a device related to health and wellness.
In several interviews, Cook has expressed his desire for Apple’s greatest contributions to society to have to do with health and wellness. He mentions the letters he received from people whose lives have been saved by the Apple Watch.
It is one of the fields where, indeed, the results would be more important than those produced by the iPhone. Not in economic terms, but in terms of health and well-being, which is ultimately more important than the technology itself.