Disney+ celebrates its first anniversary with over 70 million subscribers. It was on November 12th last year when Disney+ was launched in the United States, Canada and the Netherlands. A week later it did the same in Australia and New Zealand and it was not until March 24th when the platform opened its doors worldwide.
Disney+ proposal seemed to work in its early stages and it still does. In April, Disney+ had over 50 million subscribers; in August, Disney announced over 100 million subscribers across all of its VOD platforms, including ESPN, Hulu, and now Disney+, the most popular of all with 57.5 million subscribers.
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The company now claims to have reached 73.7 million subscribers on Disney+, adding a total of 120 million subscribers to its streaming services combined. In other words, Disney+ takes a large part of the growth for itself.
The success of Disney+ seems to be beyond all doubt, but it is worth emphasizing this because there is an undetermined, but certainly an important number of subscribers who are there through all kinds of promotions linked to content packages from telecommunications companies in many cases. Packages with an expiration date and with uncertain continuity.
Disney+ celebrates its first anniversary with over 70 million subscribers. We will see how Disney+ adapts to those circumstances, how will they perform in the face of competition. The next test will be this Christmas with the premiere of Soul, the new Pixar movie.