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Home Tech Social Media

Twitter Blue pricing will increase for iOS users: Why?

Yes, you have to pay the iOS tax, this time literally

by Kaan K.
8 December 2022
in Social Media, Tech
Reading Time: 3 mins read
Twitter Blue pricing will increase for iOS users: Why?
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Twitter Blue pricing is still a matter of debate. According to The Information, Twitter wants to charge $11 monthly for a Twitter Blue membership on the iPhone to cover Apple’s 30% cut on in-app purchases. Twitter Blue will cost $7 per month on the web browser version of the app.

Twitter Blue was charging $7.99 for membership before it was suspended, but the price will change before it relaunches. According to The Information, some staff have been briefed about the new price, but Twitter CEO Elon Musk is renowned for making fast decisions, so it is unclear if plans will alter.

twitter blue
Twitter Blue pricing: Twitter will charge $11 for Twitter Blue on iPhone

Twitter Blue pricing increase on iPhone explained

Because the iPhone is more expensive, Twitter will be able to pay Apple’s 30 percent cut of in-app purchase proceeds without significantly impacting Twitter’s bottom line. Because of the price difference, most customers will most likely subscribe via the web, allowing Twitter to avoid in-app purchase fees.

Other firms, such as Spotify, have previously charged greater costs on the iPhone than on the web, but this frequently causes customer confusion since they do not understand why the pricing range from device to device. Apple has no problem with firms charging more for app subscriptions than they do on the web.

Twitter Blue pricing revisions after a brief conflict between Twitter and Apple. Musk criticized Apple’s App Store fees last week, claiming that Apple had “threatened to withhold Twitter from its ‌App Store‌,” but he later backtracked after meeting with Apple CEO Tim Cook.

twitter blue
Twitter Blue pricing: Twitter will be able to pay Apple’s 30 percent cut of in-app purchases with Twitter Blue

Musk and Cook met at Apple Park, and Musk later stated that they had a “good conversation” and that there had been a “misunderstanding” about Twitter possibly being removed from the App Store.

Twitter Blue is set to be relaunched on Friday. Subscriptions to Twitter Blue were suspended when Musk included a verification checkmark with Twitter Blue, allowing anybody with $8 to pay to mimic corporations, celebrities, and other high-profile persons. Since November 11, Twitter Blue has been unavailable.

Twitter Blue will be relaunched with different badge colors for corporations, government accounts, and individuals and restrictions on changing usernames and signup limits for newer accounts.

twitter blue
Twitter Blue pricing: Twitter Blue has been unavailable since November 11

About Twitter

Twitter is a microblogging social networking service owned by American company Twitter, Inc., on which users post and interact with messages known as “tweets”. Registered users can post, like, and retweet tweets, while unregistered users only have the ability to read public tweets.

Users interact with Twitter through browser or mobile frontend software or programmatically via its APIs. Before April 2020, services were accessible via SMS. Tweets were originally restricted to 140 characters, but the limit was doubled to 280 for non-CJK languages in November 2017. Audio and video tweets remain limited to 140 seconds for most accounts.

Twitter was created by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams in March 2006 and launched in July of that year. Twitter, Inc. is based in San Francisco, California, and has more than 25 offices around the world. By 2012, more than 100 million users posted 340 million tweets daily, and the service handled an average of 1.6 billion search queries daily.

In 2013, it was one of the ten most-visited websites and had been described as “the SMS of the Internet”. By the start of 2019, Twitter had more than 330 million monthly active users. In practice, the vast majority of tweets are written by a minority of users. As of 2020, fake accounts were estimated to make up 15% of Twitter accounts, approximately 48 million accounts.

Twitter 2.0 has been recently announced by the Twitter Business Official account: @TwitterBusiness.

Twitter 2.0:

Same mission.
Faster innovation.
More transparency.https://t.co/mNBerk4vPE

— Twitter Business (@TwitterBusiness) November 30, 2022

It seems that the discussions about Musk’s Twitter Blue policy will continue to increase. Keep reading us for news about Twitter and Elon Musk, who previously mentioned that Twitter Blue will return with the announcement of Twitter 2.0!

 

Tags: featurediPhoneTwitterTwitter Blue

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