TikTok introduces a brand new “Instant Page” ad display option, which will enable brands to connect their TikTok advertising with a “lightweight native landing” page that loads up to 11 times faster than regular mobile pages.
As explained by TikTok:
“Within an Instant Page, users can view videos and images, swipe through carousels, or click on buttons to explore another destination – all without leaving the TikTok app. Instant Pages are easy to build and customize for your brand.”
TikTok introduces Instant Page to improve loading times
The technology is similar to Facebook’s Instant Articles, with the material embedded within the app rather than directing users to a third-party site. Because it restricts publishers’ data-gathering ability, Instant Articles has inherent drawbacks in comparison to the IA solution, which is designed to increase data gathering capabilities.
Unlike Facebook, TikTok’s Instant Page is narrow in focus and, ideally, geared towards immediate conversion for businesses. But it is still something to think about. If people aren’t going to your site via a direct link or generating referral traffic data, there might be a problem. It all depends on your ultimate goals and approach.
Businesses must first upload an eligible ad to TikTok Ads Manager and then establish an Instant Page as the campaign’s final destination link in order to create a TikTok Instant Page.
The Instant Page builder tool is integrated into the ad creation process, allowing you to use a variety of templates.
- Customize: Create an Instant Page to offer your target audience a better experience.
- Products for sale: Give details on your products and sales.
- Brand story: Share your brand’s narrative, goods, and services with consumers to build brand influence.
- Introduction & Brand pitch: Create a sense of belonging for your company by sharing it with existing and potential customers.
- Movie trailer: Increase the popularity of your brand on TikTok by offering a complete film trailer experience with a landscape view as an option.
You may include video, carousels, product showcase elements, and coupons, as well as product pictures. You may save Instant Pages to your TikTok ad library for future use in multiple campaigns.
Consider including a link to a blog post you wrote yourself on your TikTok account. It’s an intriguing technique to add more direct, engaging components to your TikTok advertisements, which might assist in improving the user experience – yet it’s worth noting that when people are referred to an internal site, they lose the immediate referral traffic and insights. You can also include a referral link on your Instant Page, but it’s something to think about if you want to experiment with the feature.
TikTok will show who viewed your profile
TikTok’s Instant Page is now in testing, but they’ll almost certainly be extended to more organizations soon.
