The European Parliament voted to pass the initial proposal of a bill that seeks to limit intrusive advertising practices of technology giants on Thursday according to Bloomberg’s report. The bill was passed by the Parliament with 530 votes in favor, 78 against, and 80 absences.
European Parliament to limit intrusive targeted advertising
The Digital Services Act, a bill proposed by the European Commission in 2020 to regulate online content by forcing unlawful postings to be removed and making algorithms information available to researchers, may go into effect as early as 2023.
EU Parliament member Paul Tang posted a tweet:
Yes! with a huge majority, the European Parliament adopted the Digital Services Act. A big win, with support from left to right ?!
Special thanks to all the colleagues that worked so hard to achieve this result. (cc @SchaldemoseMEP) #DSA #DigitalServicesAct pic.twitter.com/1wiVfCqlw2— Paul Tang (@paultang) January 20, 2022
The proposal has also been offered with two new regulations: a ban on both targeted advertising for children and dark patterns, which some platforms employ to deceive consumers into allowing their data to be shared.
Any company that breaches these regulations may be fined six percent of its worldwide revenue.
