Spotify and Netflix teamed up to create the Netflix Hub, which brings Spotify-exclusive feed.
Looking for the music to your favorite Netflix series? Now, it will be simpler than ever to discover thanks to a strengthened collaboration between Netflix and Spotify. On its app, streaming music service Spotify today introduced a new “Netflix Hub,” which will provide a centralized location for obtaining the official soundtracks, playlists, and podcasts for popular shows and movies on Netflix.
Spotify introduces Netflix Hub: Podcasts and soundtracks
At launch, the Netflix Hub offers soundtracks and playlists from Stranger Things, La Casa De Papel, Narcos: Mexico, Outer Banks, Squid Game, tick, tick…Boom! Bridgerton, Cowboy Bebop, Virgin River, On My Block and others.
It will also include Netflix-tied podcasts, like Okay, Now Listen, Netflix Is A Daily Joke,10/10 Would Recommend, You Can’t Make This Up and those that delve into popular shows, like The Crown: The Official Podcast or Behind the Scenes: Shadow and Bone, and more.
In addition to the existing exhibits, a new destination will include further music and fan experiences, including an enhanced album for Netflix’s Western film The Harder They Fall, which includes fans a behind-the-scenes look at the soundtrack’s creation led by Jay-Z. It also includes a “La Casa De Papel” content destination for Part 5 Volume 2, as well as a character matching experience in which fans can play a game to see which “La Casa De Papel” personality they are—which is a bit like playing a BuzzFeed quiz.
Collaboration between Spotify and Netflix
According to TechCrunch, the collaboration between Spotify and Netflix will be expanded upon. The two companies previously collaborated on a number of official playlists, including “The Harder They Fall: Enhanced Album,” which was released after the Hub’s debut. They also collaborated on the “Money Heist” content experience and a character-matching game before today’s announcement.
Spotify’s app does not have a Netflix hub. In other words, it’s not an ad service or money changed hands. Rather, both firms see the potential in collaborating to deliver their respective fan bases together, where there is naturally a lot of overlap.
Spotify and Netflix could collaborate on certain Netflix material to make it exclusive to Spotify, as Apple (via Apple Music and Podcasts) is also a competitor in the streaming market. Spotify, at least for now, hasn’t ventured into Netflix’s core market, making them a better match as collaborators.
Spotify says that it will continue to add more exclusive material to the Netflix Hub in the months ahead.
In the United States, Canada, Australia, New Zealand, the United Kingdom, Ireland, and India, the Netflix Hub will be available to all customers, both Free and Premium.
