Many content creators have managed to transmit their narratives in videos up to a maximum length of 60 seconds on TikTok, ranging from tutorials to experiences in different places, passing logically through videos focused on mere entertainment and fun.
As we mentioned before, TikTok has been experimenting for some time with the possibility that those who need it, can have more time for their videos. With this in mind, TikTok users can now make videos up to three minutes long.
The platform points out that this possibility will reach all users over the next few weeks, but it is possible, as in my case, that this possibility is already available in our accounts.
It will be a matter of seeing how far it allows us to make videos. Logically, with a longer duration of the videos, this translates into more time using the application, and not on the side of the creators, but also on the side of the users who are constantly sliding videos until they land on those that most amuse them or call their attention for other issues.
TikTok knows that it has a huge advantage over rival platforms, with a fairly exponential growth that makes it difficult for the competition to keep up with it in terms of creative possibilities. And well, users also tend to dip into third-party applications to complement the possibilities, as we have seen many times with Snapchat filters.
But the truth is that TikTok wants us to find everything we need in its application. TikTok surprises us with filters or effects such as the possibility of turning our environment into a virtual museum, or we can even animate old portraits, all so as not to depend on third-party applications and services.
Can Reels (from Instagram) or YouTube Shorts, among others, be on the same level? Well, that is quite complicated, although not impossible if you add the necessary efforts, something that Instagram is willing to do, which will cease to be an app for sharing photos to focus on videos.
In any case, TikTok manages again to be ahead of its rivals, without renouncing to remain an application specialized in short videos, and with all the necessary tools so that users do not need, in general, to rely on third-party applications to create their video narratives.