Newsletters are coming soon to Twitter and this is what the new feature looks like. Although the exact date on which this button will start appearing on profiles is unknown, it is known that the feature will first reach the web version of Twitter, then it will be deployed on its Android application, and finally on iOS.
Twitter seems to be living a moment of deep renewal, where it seems not to want to leave anything to chance.
After remaining for several years without really substantial changes, now the social network that was known for its 140 characters has become the talk of the town after announcing a series of major changes to its service.
At this point, we must consider the new functions and modalities of its service that the platform has implemented, which have not been minor and may change the course of social media in more than one way.
In this area, perhaps the most representative has been the launch of Twitter’s paid model. This service, which came to the market under the name of Twitter Blue, has been launched, for now, only in two markets. In Canada, users can already make use of this platform for a fee of 3.50 Canadian dollars per month. Similarly, in Australia, interested parties can access this service after paying 4.50 Australian dollars per month.
Among the advantages of this subscription service are, in addition to the possibility of “undoing a tweet”, other benefits such as folders to organize content, a “reading mode” that makes tweets in thread easier to read, as well as application icons and customizable colors.
While this is relevant, what is even more relevant is the fact that Twitter has acquired several platforms to optimize its services and deliver some new ones.
At the end of January, Twitter announced what would be its third purchase so far this year. We are talking about Revue, a newsletter platform with payment options for content creators.
Without giving details about the deal, the social network indicated at that time through a statement that Revue would continue to operate independently, however, it would be looking for ways to expand the team in key areas such as engineering, design, research, and data science “to create better ways for content writers and editors to create their newsletters, build their audience and get paid for their work.”
For Twitter, this acquisition would allow users to improve the way they distribute their content, while building communities around paid systems that generate revenue for stakeholders.
This option seems to be taking shape, and now the social network has announced that in the coming weeks it will add a newsletter subscription button, which would allow content creators and publishers to convert their follower base into, at least, potential subscribers to their daily newsletters.
The “subscribe” button will occupy a privileged place in the profiles that claim to activate the feature, and, for now, it will be available to all those who have an account on Revue.
In this way, Twitter users will be able to subscribe to these newsletters and access a “sample copy” that will take them directly to the profile of the media outlet, content creator, or editor responsible for the content.
Information creators will be able to use Revue both for free and in a paid format where, of the latter, Twitter would keep 5 percent.
“People who have Revue newsletters will be able to enable this feature directly in Revue, and people who visit the writer’s Twitter profile can subscribe directly,” a company spokesperson explained.
Although the exact date when this button will start appearing on the profiles is not known, it is known that the feature will first reach the web version of Twitter, then it will be rolled out to its Android app and end with iOS.
Undoubtedly, this feature translates into a great opportunity for the media, opinion leaders, and information distributors, who have historically used Twitter both as a source of content and as a great ally to gain reach.