TikTok is making inroads into e-commerce and to that end, it is preparing to implement in-app purchases.
It seems that it is already partnering with some brands to test this new dynamic. An initiative that could start in Europe.
Implementing a job posting platform does not seem to be the only initiative that TikTok is testing. TikTok is also testing an in-app shopping feature.
ByteDance is already in talks with clothing brands to start its in-app purchase test. An interesting strategy considering that young people are the main audience on TikTok.
And the dynamics of TikTok, with short videos and live streams, are the ideal combination for brands to turn their posts viral and approach young people in a fun way. So incorporating a shopping cart into brand profiles would be a logical step in this new TikTok strategy of betting on e-commerce.
This would follow a similar dynamic to Instagram, allowing brands to have shopping options integrated into their profiles. So interested users will be able to view a brand’s product catalog directly on their TikTok profiles. Images of each product being promoted, prices, and the options to start the purchase process without leaving the app.
At the moment, this test is only visible to participants and TikTok has not mentioned details about its launch. So we do not know when it will be officially implemented globally, although the Bloomberg report seems to indicate that it would start testing in Europe.