Android TV begins to roll out a new homepage loaded with content and recommendations that can either be very good for consumers or become a nuisance.
As soon as we enter Android TV, Google wants us to find lot of new content so that we do not stay without seeing anything. Consumers with an Android Smart TV will be able to receive recommendations, trailers, sponsored content, and new media subscription facilities soon with the new homepage.
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Google has published a new blog post announcing these developments in its operating system for smart televisions. With the new update they explain that it will be more comfortable to find new content and not run out of ideas about what to see.
The arrival of recommendations and trailers can be a significant advantage for the users, although sponsored content worries that it will turn the Android TV home page into an advertising go-to. The recommendations will be, in principle, content selected by the entertainment experts of Google Play.
If any content catches our attention, we will be able to see a trailer or a preview at that moment to finish deciding on that program or continue looking. Google also reports the arrival of sponsored content that will be partner ads, although this measure is currently only available in the United States.
One of the most interesting news to come to smart TVs is direct subscription to other platforms. If we have already seen all the programs and movies of the streaming services to which we are subscribed and sign up for other media, we can quickly sign up from Android TV, skipping forms. Android will use the Google account and the information it already has about us to fill in the data required by this new platform and make the subscription easier.
The deployment of these novelties is not known how long it will take to reach the rest of the countries . In the United States, Android TV is thus recommending new content for all ages from platforms such as Starz, DC Universe, EPIX NOW, NBCUniversarl’s Peacock and HBO Max.