Facebook Marketplace is rolling out new Meta AI features, including one that automatically replies to messages from interested buyers, Facebook announced Thursday. The social network is also using AI to help sellers list items faster and summarize profiles and is giving sellers the option to offer shipping on their listings.
The updates aim to streamline the selling process and increase transaction volume on the platform. By automating initial responses and listing creation, Meta targets a common pain point for sellers who manage high volumes of inquiries. The new shipping options and profile summaries are designed to build buyer trust and expand seller reach.
Meta AI can automatically draft replies to buyer inquiries using listing details such as description, availability, pickup location, and price. Sellers can enable, preview, and edit these auto-replies during listing creation. The feature addresses the issue of responding to redundant initial messages, such as questions about an item’s availability.
Meta AI also helps sellers list items faster by creating a draft listing after an item image is uploaded. The system fills in details and suggests a price based on similar items in the area. This functionality is intended to reduce the time required to post new items for sale.
Buyers will now see a summary of a seller’s Facebook profile at the top of their Marketplace page. The overview includes account age, friend count, listing history, item types, and seller ratings. This information is intended to provide greater transparency for potential buyers.
Sellers can now offer shipping on listings, generate prepaid shipping labels, and track orders from a dashboard. These features join existing Meta AI integrations, including a tool to help buyers ask the right questions and AI-powered insights for vehicle listings. Facebook stated that these updates are part of a broader effort to improve the Marketplace experience.
