A group of companies including Google, Tesla, and Verrus has formed a coalition named Utilize to advocate for changes to how the electrical grid is built and managed. The coalition launched on Tuesday and includes HVAC giant Carrier, virtual power plant company Renew Home, distributed energy resource developer Sparkfund, and smart electrical panel startup Span.

Utilize argues that the current grid is underutilized, as it is designed for brief high-demand bursts, leaving significant capacity unused most of the time. The group advocates for the widespread adoption of existing technologies like battery storage, demand response, and virtual power plants to better utilize this capacity. The coalition cited Texas as an example where increased battery storage helped the grid perform better during recent cold snaps.

The group consists of sell-side members, including Tesla, Span, Carrier, Sparkfund, and Renew Home, and buy-side members, Google and Verrus. Utilize noted that many regulators and politicians remain wary of these new technologies, preferring centralized fossil fuel power plants. The coalition plans to advocate for policies that encourage the adoption of these technologies.

Utilize has cited a legislative win in Virginia, where it backed a bill requiring utilities to quantify and disclose grid usage. The organization’s language suggests it is likely not lobbying directly at this time, and TechCrunch did not receive a reply to inquiries regarding the group’s lobbying status.


Featured image credit