OpenAI is reportedly developing an e-commerce feature for ChatGPT, enabling users to purchase products directly through the chatbot. This initiative aims to generate revenue for OpenAI via commission-based sales.
The company has partnered with Shopify and is currently demonstrating prototype versions of the feature to brands, while also engaging in financial negotiations. While ChatGPT presently recommends products, provides reviews, price comparisons, and third-party store links, it does not yet earn commissions. This new functionality could position ChatGPT as a competitor to major online retailers like Amazon by offering a more personalized shopping experience.
