Amazon is establishing a new research and development group within its consumer product division dedicated to agentic AI. The tech giant announced this initiative at a recent event on Wednesday, as reported by CNBC.

The new R&D group will be based at Lab126, Amazon’s hardware innovation hub responsible for devices such as the Amazon Echo and Kindle. This strategic placement suggests a strong emphasis on integrating the developed AI capabilities with physical hardware.

The primary objective of this group is to develop an agentic AI framework. Amazon intends to leverage this framework to enhance its robotics endeavors, specifically aiming to equip its warehouse robots with expanded skills and capabilities. This move underscores Amazon’s ongoing investment in automation and AI-driven logistics solutions.

Agentic AI refers to artificial intelligence systems designed to act autonomously and intelligently in dynamic environments, often performing tasks that require planning, reasoning, and interaction with the physical world. Amazon’s focus on this area indicates a push towards more sophisticated and adaptable robotic systems within its vast operating network.

TechCrunch has reached out to Amazon for further details regarding the scope and specific projects of the newly formed agentic AI group.