Jack Dorsey’s new social media platform, the eagerly anticipated social media project called Bluesky social media is expected to compete with platforms like Twitter and Facebook. The timing appears to be ideal.
One of Twitter’s founders, Jack Dorsey, is starting to generate attention with his new social networking project called Bluesky while the company deals with the impact of Elon Musk taking over as CEO. So what services does this new platform provide?
The project will premiere “soon” after being in development since 2019.
With Bluesky social media, the entrepreneur’s most recent project, Jack Dorsey is maintaining his distinctive color palette after the blue bird. When Jack Dorsey was still in charge of Twitter in 2019, the concept was born. In fact, Bluesky received $13 million in funding from the social network (Rs 106 crores approx). The Bluesky PBLLC was founded this year and is an autonomous corporation focused on developing decentralized social networks, according to a statement made by the project’s staff on Twitter in April, when Twitter’s future was still up in the air.
Bluesky social media announced the launch of a waiting list in October for internet users eager to try out the project’s beta edition. This was a success because 30,000 individuals signed up in just two days.
Jack Dorsey intends to offer a “open and decentralized” social networking system with Bluesky that would let various networks communicate with one another while using a standard protocol. Anyone will be able to create their own network using their own algorithm and moderation rules in this way.
The Authenticated Data Experiment, or ADX, which has now been renamed as the Authenticated Transfer Protocol, or AT Protocol, was revealed by the business in May 2022. In essence, this networking technology would make it possible to access a variety of services that can interact with one another thanks to decentralization.
Bluesky social media wants to completely transform how online personal data is handled. The plan is for Bluesky users to refuse to give the platform’s developers access to their data.
The AT Protocol, a social networking protocol developed by Bluesky, distinguishes their app from others. Users would be able to transition between social media sites as a result without losing any of their “content, follows, or identity.”
Although not yet finished, the AT Protocol website has been developed, and it is anticipated that the Bluesky app will follow soon after.
“The word “Bluesky” evokes a wide-open space of possibility. We’re calling the application we’re building Bluesky because it will be a portal to the world of possibility on top of the AT Protocol,” they stated.
The idea that users should have control over the algorithms driving the social experience is at the heart of Bluesky social media’s service: “Algorithms define what we see and who we can reach. If we want to have confidence in our online spaces, we must be able to manage our algorithms. According to the project’s Twitter account, “The AT Protocol enables open algorithms so users have more control over their experience. We still don’t know all the specifics of how this “control” over the algorithm would operate.
Control is an important concept in Bluesky social media’s discourse, which helps to distinguish it from the reputation of existing social networks. A user will be able to control their data, for instance, and keep it anywhere they like: “A person’s online identity should not be owned by corporations with no accountability to their users. With the AT Protocol, you can move your account from one provider to another without losing any of your data or social graph.”
Bluesky social media is now undergoing its initial testing phase. Before the app is made accessible to the public, you can sign up for a waitlist to sample the beta.
The social media project has Twitter’s financial support, but it is a totally independent platform with no ties to Twitter’s stockholders.
The concept was first introduced in 2019 by Jack Dorsey, the company’s previous CEO, on Twitter.
Dorsey stated: “Twitter is funding a small independent team of up to five open source architects, engineers, and designers to develop an open and decentralized standard for social media. The goal is for Twitter to ultimately be a client of this standard.”
Who is Jack Dorsey?
The former CEO and co-founder of Twitter is Jack Dorsey. After announcing his resignation as CEO of Twitter in May 2022, Dorsey has continued to work on the social media project Bluesky.
“The work must be done transparently in the open, not owned by any single private firm, supporting the open and decentralized ideas of the internet,” emphasized Dorsey when he announced the project.
At a time when Elon Musk has fired many of Twitter’s staff, Bluesky has not only attracted 30,000 potential new users but also publicized a number of job positions.