DuckDuckGo is a genuinely private browser that prevents Amazon, Google, and Facebook from gathering our personal information by recording our online activity.
4 reasons to use DuckDuckGo instead of Google
Unfortunately, the fact that a large technology firm like Google or Apple claims we can securely surf the Internet using their browser’s incognito mode if we ask any cybersecurity expert reveals that it isn’t.
A strong example of this is that, after the $5 billion lawsuit was filed against Google over their allegedly deceptive use of the incognito mode in their web browser on Android, they had to modify it.
DuckDuckGo is one of the most powerful private search engines available today. It also has its own search engine and app for both iOS and Android. This last feature will allow us to use any other web browser, even Google Chrome, with this search engine by simply configuring it in the browser settings.
Below, we are going to explain the 4 reasons why privacy experts recommend using DuckDuckGo instead of Google.
It does not store our browsing data
The first reason to switch from Google to DuckDuckGo is that this search engine never keeps our surfing data, IP address, or any personal information about us since it only stores the keywords we use in our searches.
It does not track searches
The second incentive to use DuckDuckGo instead of Google is that this search engine does not collect searches conducted with its mobile app or using its search engine, and it does not create any user search history.
It blocks external trackers
In addition to not tracking our searches, DuckDuckGo also blocks external trackers and sends us a report the moment one of them tries to access our active session.
In this sense, this search engine also forces the websites we visit to use an encrypted connection, whenever possible.
No targeted ads
The last reason to use DuckDuckGo instead of Google is that it will never show us tailored advertising or personalized advertisements, but rather relevant ads based on the terms we search for.
Furthermore, these ads will never be connected to private data such as browsing or purchase history.