Google is testing a new subscription offer to bring YouTube Premium Lite to even more users, now for less money per month.
No more juggling, you will no longer have to go out of your way to try YouTube Premium for free if you find their subscriptions expensive, and Google is finally testing in some European markets its new YouTube Premium Lite service that offers ad-free viewing for less money.
It has been The Verge who echoed the announcement from across the pond, telling us that Google is already testing a new level of premium subscription for YouTube even more affordable, which will effectively eliminate advertising but loses along the way features such as background playback and downloads for offline viewing.
The new service is called, as you may have already seen, YouTube Premium Lite, and is being tested as a pilot in some European markets without some countries being among them, unfortunately, at least for now.
It was Google itself who confirmed that the new offer has arrived only in Belgium, Denmark, Finland, Luxembourg, Norway, Netherlands, and Sweden, with a monthly cost that drops to 6.99 euros/month from the 11.99 euros/month that costs the YouTube Premium subscription on the old continent:
In the Nordic countries and Benelux (except Iceland), we are testing a new offer to give users even more choice: Premium Lite costs €6.99/month (or the equivalent in local currency) and includes ad-free YouTube videos.
YouTube Premium Lite features and comparison with YouTube Premium Lite
As we mentioned, this new more affordable YouTube Premium offer comes to eliminate the increasingly annoying advertising from Google’s multimedia streaming service, including not only the main YouTube application but also YouTube Kids and the equivalent applications for Android, iOS, web, Smart TVs, or consoles.
YouTube Music services are dropped, keeping advertising both in music videos and in lists, radios, or albums, and also eliminating the ability to play music in the background or with the device screen off, something really useful.
In addition, this extends to videos, which will also not be played in the background, and following this line also does not include downloads to view or listen to content offline afterward.
The question to ask yourself is, how do you currently use YouTube, would you pay €7 a month to get rid of the increasingly annoying amount of ads on YouTube?
This is a more measured monthly payment for those types of users who consume content on YouTube and hate the increasing advertising, but don’t use any of the other features that YouTube Premium offers and music doesn’t interest them much either.
Google says that this is an experiment and that they will listen to the community and the comments of their audience to increase or reduce the features and price of YouTube Premium Lite, or even incorporate more subscription levels that satisfy each type of customer… And you, what do you think is essential and what is not in YouTube Premium?