Instagram announced a change in the dynamics of Reels, which offers users more options when creating their videos.
A novelty that you will find when you create new Reels, as you will see that a new option is added to the duration of the videos.
Instagram introduced Reels in August last year as a new way to create short videos, TikTok-style. And since then Instagram has made some changes to adjust its dynamic and adapt it to users’ tastes.
For example, at launch Reels were only 15 seconds long. However, Instagram extended its duration to 30 seconds, and now in a new change, videos will have a 60-second limit. Yes, you will now be able to upload videos up to one minute long as part of your Reels. So if you go to the option to create a new Reels and click on duration, you will find that you can choose between 15, 30, and 60 seconds.
This can make it easier for creators to cross-post videos with TikTok, as many reuse content from one platform on another, to reach their entire audience. Recall that TikTok increased the length of videos to 3 minutes less than a month ago, giving creators more flexibility to work with their content.
And while Instagram mentioned that it will penalize creators who upload videos with the TikTok watermark, taking away visibility, it is a practice we often see when we scroll through the Explore tab.
On the other hand, with this update also comes another new feature. The possibility of adding a tag for subtitles and thus have the transcription of audio to text in the Reels. A function that is only available in some countries, but which they promise will be extended to all users.