Today we will talk about what is the BI tool called Google Data Portal and how to automate report creation. Google Analytics reports have to be submitted regularly. Even if you make full use of Excel or PowerPoint while judging a huge amount of data, you may receive criticism that it is difficult to understand, or people who are not good at looking at data may not look at it at all.
In such cases, if you automate the process with Google Data Portal, a BI tool provided by Google, you can easily link it to Google Analytics and Google Spreadsheets to create easy-to-understand reports.
What is Google Data Portal?
BI stands for Business Intelligence, a method, and technology to collect, accumulate, analyze, and report data from companies and other organizations for use in management decision-making.
BI tools are software that collects, processes, and makes data easier to understand to realize business intelligence. Among them, the BI tool provided by Google is Google Data Portal (formerly Google Data Studio).
Google Data Portal features
The first and foremost feature of Google Data Portal is that it can be used free of charge while having functions that are comparable to paid tools.
With a simple edit, you can summarize real-time measurement data on one page, which reduces the time spent on creating reports and analyzing data, and greatly improves work efficiency. In addition, it can be integrated with Google Ads, YouTube Analytics, Google Search Console, and other Google applications.
Can be integrated with Google Analytics
As long as you have a Google account, you can use the Google Data Portal immediately, without the need for new registration.
As Google Data Portal and Google Analytics are the same services provided by Google, they can be linked without difficult settings.
Easy to create reports and hassle-free usage
For example, if you are sharing Google Analytics data from your website with people in other departments, you will need to create a report because people who are not familiar with using Google Analytics will not be able to see the data.
When creating such reports using spreadsheet software or PowerPoint, the following tasks are required, which can often take an enormous amount of time and effort.
Download the data
Preparing the data and creating graphs and tables.
On the other hand, the Google Data Portal automates the report creation process once the report is ready, so you don’t have to do it at all the next time.
The Google Data Portal also makes it easy to share data. Just set the file to share and paste the URL, just like the data in other Google apps.