Ford patents technology to display ads in cars. Modern cars have screens that help us control the vehicle and entertain passengers. Those screens could be capable of displaying advertisements in the future, and Ford has already taken it upon itself to file a patent for the system.
Ford patents technology to display ads in cars
Ford is patenting a system that will capture advertisements that appear on the road and bring them directly to the in-car infotainment system.
The idea is to use the cameras that come with the vehicles to recognize billboard ads. The system would even go so far as to provide links to the products offered on the billboards and numbers to dial to obtain the products.
Of course, the billboards would have to be properly formatted, with no lack of accessibility, with structured information to make it easy to get these products or how much they cost.
Ford could even work with advertising agencies to make sure the ads are at an appropriate viewing distance, so we could go from restaurant ads to detergent ads, everything that appears on the streets…
The price of the car may be cheaper if the buyer opts for this system, but there is no defined business model, for the moment it is only a patent that many hope will never leave the paper.
You have the details of the patent in this link.