Thanks to the trial between Apple and Epic Games, we have learned that Apple has rejected %35 of apps submitted to the App Store between 2017 and 2019. This controversy is providing us with a very interesting insight into both companies. Data that are normally kept under the seal of confidentiality have appeared and allowed us to know more about two tech giants.
One of the issues we talk about regularly concerning Apple is the App Store policies. We are talking specifically about the tight control the company exercises over what is published in the store. The company justifies this as a measure to protect users, occasionally Apple has been used this opportunity to veto those applications associated with services, which do not offer the possibility of subscribing through the App Store.
Apple rejected %35 of apps submitted to the App Store
Based on this information, as we already assumed, getting through the filters and obtaining approval is not a simple process. So much so that between 2017 and 2019 Apple rejected more than a third of the candidate apps to enter the App Store. One in three failed at some point in the review.
As we can see from that data, Apple receives about five million apps annually, about 100,000 per week, and has a team of 500 people who carry out the manual review part. It is true, however, not all of these apps reach those teams, because the automatic tests are carried out first. The first discards are made in the automatic tests.
For that purpose, Apple has a wide set of tools that perform multiple dynamic tests in which everything from requests for access to privacy-related features to battery usage is assessed. In addition, they also have a tool that allows you to review the source code of apps, so it is possible to analyze its operation and identify potentially dangerous actions or not allowed by the company.