An interesting piece of information comes from the United States, as a report revealed that Nintendo was the most watched video game brand on TV commercials last February.
It is important to emphasize that this figure represents 90% of the TV commercial impressions in the U.S during the mentioned period (talking about videogames only), which helps the company to keep the first place far away from the second place, which Sony occupies, with 46.5 million; the third place is for MLB Advanced Media with only 8 million.
Nintendo’s TV commercial broke a record in the U.S
The number of impressions obtained by Nintendo was generated by 24 commercials streamed 4400 times. My Way – Super Mario 3D World + Bowser’s Fury was the most popular, being viewed 103.7 million times.
As a bonus, viewers considered the Super Mario 3D World + Bowser’s Fury commercial to be nostalgic and wholesome, and 31% of people who watched it said that the best thing about the commercial was the product itself.
The most watched video game brand on TV was Nintendo in February
Finally, it is worth mentioning that the TV channels that gave the best results to Nintendo were Cartoon Network, Nickelodeon, and Disney Channel.
If you haven’t seen the commercial, here we share it with you: