The rise of live-stream shopping has become a major topic for social networks, with Instagram, Facebook, and Pinterest all running their own live-streams with big-name creators in order to increase their commercial potential.
YouTube Live-Stream Shopping to all users
With a number of upcoming holiday shopping live-streams, YouTube is also looking to get in, allowing viewers to connect with influencers and celebrities in real-time while also allowing them to purchase items directly in-app.
Today, YouTube announced some more information about its longer-term goals for live-stream shopping. YouTube wants to eventually “allow anybody with a mobile device and a product to easily host a live shopping broadcast,” according to today’s announcement.
It may be a significant development, which might lead to enormous possibilities in the future.