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Apple to initiate changes against digital ads

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Apple to initiate changes against digital ads, because the controversial change in iOS 14.5 requires Apple users to opt into personalized ad tracking.

Next week, Apple will introduce changes to ad tracking that will change digital marketing and disrupt the business models of Facebook and other developers.

Apple to initiate changes against digital ads
Apple to initiate changes against digital ads

The apple company announced as part of the launch of new devices this Tuesday. The controversial change in iOS 14.5 requires users to opt into personalized ad tracking.

Developers expect to lose revenue because most consumers won’t bother to participate. Apple said users should decide how to use their data.

The iOS 14.5 update also allows users to unlock their iPhones with Face ID while wearing a face mask to take advantage of an Apple Watch used as an additional layer of authentication.

Many updates included new voices in Siri, a revamped podcast app, additional emojis, and improvements to the Maps app.

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