YouTube has announced that Shorts beta will be launched in March 2021 in addition to new features for content creators and users. The video platform is beta testing a new form of integrated shopping that allows users to make purchases from trusted and recognized creators directly on YouTube.
Experts say YouTube is looking for new ways to make money by taking advantage of booming e-commerce it will use the opportunities that most recognized youtubers provide. The company does not give exact dates for the launch of this feature but says it will be later in 2021.
YouTube Shorts beta will be released in March 2021
The Shorts feature is already available in India. This is a new format that will allow creators to record short video content like TikTok or Reels.
It will soon arrive in the United States in beta mode. Youtube has not explained whether this feature will also come to Europe later this year. With this move, the company will allow many more creators to access the tools to create short videos. Will this be the replica of the TikTok or Instagram’s Reels?
New clapping feature
Youtube in addition to the Super Chat and Super Stickers options on live streams, is expanding the user experience with a new feature called Claps which gives users another way to support creators.
Users can send, in addition to stickers, claps to the youtubers they follow, and these claps will cost some money. Just a year ago, in February 2020, this new feature was announced but only for the United States, Mexico, Australia, Brazil, India, Japan, South Korea, and New Zealand.
New features in the user experience
Last year, the site introduced video chapters to make it easier for users to navigate videos and will expand the feature to automatically add them.
There will also be a redesigned experience on the homepage of the VR app, there will be new features available for users who create their own playlists, new tools for parents, including an option to select videos and channels from the main platform for inclusion in YouTube Kids, and making it easier for platform users to discover playlists created by others.