An Instagram test process prevents you from sharing posts from your feed in stories.
Instagram wants users to share original content in each of the formats available on the platform. An approach that is not working on Reels, as users often share their TikTok videos to reuse the content. While it cannot prohibit users from following this dynamic, it is testing setting certain limits related to the content of Stories.
Instagram doesn’t want duplicate content in Stories
As they mention on The Verge, the social media company is running a test with select users that prevents them from sharing posts from the feed-in Stories. Yes, Stories does not allow the posting of photos or videos posted from the feed.
Why is this? Instagram wants users to not repeat posts in the different formats. According to their research, users prefer to see original content in Stories, be it photos or videos. So repeating content would only cause users to lose interest in the content being shared in stories, or get bored of seeing the same post across all Instagram formats.
And of course, Instagram wants users and creators to also engage with the audience and the tools the platform provides. So Instagram doesn’t want duplicate content. A practice that is very common among users, especially, among celebrities. And it is not always meaningless duplicate content, or because they do not know what to share in their Stories.
We’ll have to see if this Instagram test succeeds in proving its point and means a better user experience related to Stories. Still, it does not seem to be a limitation that users will approve if we take into account that it is a widespread trend.
For the moment, it’s just a test, and it doesn’t mean that it will be implemented globally. We will have to wait to see what happens with this limitation on the content that can be published in Stories.