Phil Schiller, who worked as the company’s chief marketing officer for the last 23 years, steps down and he will be replaced by Greg Joswiak.
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Phil Schiller steps down and becomes an Apple Fellow
Schiller will remain at the helm of organizing Apple events, such as new product launches or WWDC. She will also continue to run the App Store. In an official statement, Phil Schiller said:
For me, working at Apple has been a dream come true, with so many products that I love and with all my friends. Steve, Tim and many more. I started in the company when I was 27 years old and this year I’m turning 60, so it’s time to make certain changes in my life.
I will continue to work at Apple for as long as I am allowed, but I also want to give myself some time for my family, friends, and some of my personal projects for years to come.
Schiller will adopt an Apple Fellow position, a position that has been received by very few people within the company, including Guy Kawasaki, Alan Kay, Bill Atkinson, Don Norman and Steve Wozniak.
The statement also includes statements by Tim Cook on Schiller’s contributions:
Phil has helped make Apple what it is today, his contributions are great, broad and profound. In this new role he will continue to offer his guidance and focus has defined his work for decades within the company.
Greg Joswiak becomes the new director of global marketing
For his part, Greg Joswiak, who has been working at Apple for 20 years, takes the position of director of marketing at the company. It is probably the most powerful position within the North American company after the CEO.
For the past four years Joswiak has served as director of product marketing. The creation and launch of the original iPod and iPhone has been involved.