Huawei has surpassed Apple to become the leading global smartwatch vendor in Q2 2025, marking the first time the Chinese company has overtaken the American tech giant in the worldwide wearable market. According to Counterpoint’s latest analysis, Huawei achieved a 52% year-on-year growth in smartwatch sales, the highest among the top 10 global brands.
Huawei now holds a 21% global smartwatch shipment share, securing the top position. Counterpoint attributes Huawei’s success to strong growth in China and strategic expansion into other regions. Anshika Jain, Senior Research Analyst at Counterpoint, stated, “Driven by its diverse product portfolio, robust domestic momentum, and competitive pricing across mid-to-premium tiers, Huawei overtook Apple to claim the top spot in global shipment leadership for the first time.”
The research firm noted that the majority of Huawei’s wearable shipments are concentrated in China, particularly in the $100 to $400 price range. The company is actively expanding its presence in Europe, the Middle East and Africa (MEA), and the Asia Pacific region to broaden its global user base. Innovative watches and advanced software capabilities have contributed to the company’s record-high wearable shipment share in the second quarter.
Apple ranked second with a 17% sales share, experiencing a 3% decline. Despite leading the “advanced smartwatch segment” due to the strength of its iOS ecosystem, Apple was unable to maintain its top position. Xiaomi secured the third spot with a 38% year-on-year shipment growth. Imoo has also seen substantial growth, driven by its popular kids’ wearables.
Samsung ranked fifth, with a 3% year-on-year drop in shipments. However, the company is expected to make a comeback in the third quarter of this year.
