YouTube will expand its AI likeness detection tool to all eligible users over 18 in the coming weeks. The feature scans for AI-generated videos or deepfakes that use a user’s facial likeness and allows for removal requests.
The platform will consider virtually any eligible user as a creator for this tool’s accessibility. The AI likeness detection tool is designed to help users manage AI-generated videos that depict their faces without permission. Users will access the tool through YouTube Studio, requiring a one-time facial verification process that includes uploading a government-issued ID and recording a brief selfie video.
Once enrolled, users can see instances of their faces in AI-generated videos and request removal of content that violates YouTube’s privacy guidelines. YouTube’s spokesperson Jack Malon stated, “With this expansion, we’re making clear that whether creators have been uploading to YouTube for a decade or are just starting, they’ll have access to the same level of protection.”
This expansion follows a previous rollout of AI likeness detection for specific groups, including journalists and politicians. According to YouTube, there are no strict requirements for what constitutes an eligible creator for the tool. Currently, the AI likeness detection feature only addresses facial likenesses, excluding AI-generated voice clones. Takedown requests will be reviewed according to YouTube’s privacy policies.
Users can opt out of the likeness detection program later and request deletion of their facial data. The feature is set to roll out gradually over the next few weeks for users aged 18 and above. Once available, users can access the tool from YouTube Studio by selecting Content detection > Likeness > Start now and completing the verification process.
