Roku has launched a standalone mobile app for Howdy, its ad-free streaming service priced at $2.99 per month. The app is available for iOS and Android users in the U.S., allowing subscribers to access Howdy’s content library on the go.
Howdy debuted in August 2025 and features nearly 10,000 hours of content from partners such as Lionsgate, Sony Pictures, Disney Entertainment, Warner Bros. Discovery, and FilmRise. The library includes popular titles such as “A Haunting in Venice,” “Ice Age,” “Weeds,” and “Kids in the Hall,” among various genres.
Roku claims Howdy offers the cheapest ad-free streaming service currently on the market. The company designed Howdy to complement existing premium services rather than compete with them. “At a time when most things are getting more expensive, Howdy is designed to make premium, ad-free streaming more affordable and accessible for all viewers,” said Gil Fuchsberg, Roku’s President of Subscriptions, Partnerships and Corporate Development.
The app launch follows Howdy’s recent expansion to Amazon’s Prime Video, marking its first step outside the Roku ecosystem. Last year, Roku and Amazon established a partnership to share advertising data for connected TVs.
This launch occurred two months after Roku’s acquisition of Frndly TV for $185 million, a move enhancing Roku’s streaming portfolio. Howdy is positioned alongside The Roku Channel, which is recognized as the most popular free, ad-supported streaming service, engaging over 125 million users daily, according to Roku.
Roku reported a net income of $80.5 million in its fourth-quarter earnings for 2025, and announced plans to launch new streaming bundles to continue expanding its service offerings.
