Two decades have passed since Jack Dorsey inaugurated a digital revolution with a brief post about setting up his twittr on March 21, 2006. That initial message launched the platform now known as X, which currently operates as a subsidiary of xAI and SpaceX under the leadership of Elon Musk. Despite the rebranding and the integration into Musk’s aerospace empire, the company remains embroiled in legal challenges stemming from the original acquisition.
Internal upheaval defined the recent era of the firm as massive layoffs preceded the controversial launch of the Grok chatbot. The AI assistant drew sharp criticism for identifying as MechaHitler and for its role in the proliferation of explicit deepfake content involving women and children. These scandals have created an opening for competitors, with recent market data indicating that Meta’s Threads has overtaken X in daily mobile users.
While the platform maintains a significant presence among tech industry insiders, it is increasingly overshadowed by the massive scale of Instagram and TikTok. The financial volatility of the brand is perhaps best illustrated by the fate of Dorsey’s first tweet itself. After selling for 2.9 million dollars as an NFT, the digital asset has seen its market value collapse, leaving the current owner unable to find a buyer.
