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There are dozens of new social media platforms to take a look at in 2023. Social media platforms are always evolving, and there are always new ones to discover. If you’re tired of missing out on the latest platforms and trends, read on for a list of some of the best new social media platforms to watch in 2023.
There are many new social media platforms in 2023, each offering their own unique features and communities. If you’re interested in exploring some of the newer options, there are plenty to choose from. Some platforms focus on specific interests or hobbies, while others offer a more general social networking experience. No matter what you’re looking for, you’re sure to find a platform that fits your needs. So why not take some time to discover all that these new social media platforms have to offer? You never know what you might find!
BeReal
BeReal is one of the new social media platforms we are all watching. It’s for people who want to share in-the-moment photos and experiences.
Created in France in 2019, it sends you daily notifications at random times, asking you to take two photos at once: one with your front camera and one with your back camera. You have two minutes to snap a photo of whatever you happen to be doing at that moment.
BeReal could be the perfect way to connect with other people around the world. What’s interesting is that TikTok recently launched a BeReal-inspired feature called TikTok Now. This tells us that there’s interest in such a feature across platforms. It’s the perfect time for brands to start leveraging BeReal.
Dedicate a team member each week to be the face of your brand on BeReal. This is a great way to snap behind-the-scenes content and show what the day-to-day of working for your brand is like. Upcoming work conference? Be ready to show your team in action.
Remember the days when everyone said TikTok was just for teens? Imagine the missed opportunities for many businesses if they had listened.
Since we don’t know when you’ll be asked to snap your photo on BeReal, planning ahead in terms of who will be logged in and represent your brand will be key. You can visit our tutorial to learn how to use BeReal!
Shuffles by Pinterest
In July 2022, Pinterest soft-launched a new app called Shuffles. It’s a mobile-only app (currently only on iOS and invite-only) that allows users to create collages collectively. A great opportunity for brands is that each element used in each collage links back to the creator and product on Pinterest.
This new social media platform has a lot of potential for influencer marketing partnerships with the Shuffles App.
Creators who use both the Shuffles app and Pinterest could collaborate with brands in all sorts of ways. For example, travel agencies could partner with travel influencers to create travel-themed collages to drive interest in specific destinations or travel products. Or influencers could create brand-specific shopping guides for various brands, linking back to each individual product. Essentially, every brand has an opportunity to create a Shuffle that highlights its products or services.
Always be willing to try new platforms, but remember that with the introduction of new platforms come new strategies that you can use to your advantage. Working with a reputable agency can help you stay on top of these changes.
Locket
Locket, a brand-new social software, just shot to the top of the App Store charts due to its ingenious idea of displaying live photographs from friends in a widget on your iOS home screen. Or to put it another way, it transforms Apple’s widget system, which is generally used to display information like news, weather, motivational quotations, or photographs from your own iPhone’s gallery, into a private social networking platform. If you want to find out more about this app discover what Locket widget is by visiting our guide!
Mastodon
Mastodon initially appears to be a copy of Twitter. Many of the characteristics of the social media platform for microblogging are similar to those of Twitter, including the capacity to mention other accounts, the ability to publish content that is only visible to followers, and the ability to publish content that is visible to everyone. Additionally, it permits the distribution of polls, films, and other types of multimedia information.
By providing users with access to updates from their followers in a chronological news feed, the Mastodon social media addresses one of the main issues users have had with the latter platform in recent years. Yes, it is quite good. If you want to learn more about this app, check out our guide to learn how to use Mastodon!
Pixelfed
Pixelfed is a decentralized, open-source social media platform that allows users to share and discover photos and videos. It is based on the ActivityPub federated protocol, which means that it can interoperate with other platforms that support this protocol, such as Mastodon and Pleroma. Pixelfed emphasizes user privacy and control over data, and allows users to host their own instances or “pods” of the platform.
Hive Social
Hive is a decentralized social media platform that is built on top of the blockchain of the same name. It is similar to platforms like Steemit, in that it rewards users with cryptocurrency (in this case, Hive tokens) for creating and curating content. Hive aims to offer a more decentralized and community-driven alternative to traditional social media platforms. It offers features such as blogging, voting, and the ability to earn cryptocurrency through engagement with the platform. Dive into our guide and learn how to use Hive Social right away!
After its launch in August 2022, the social networking app Gas gained rapid popularity and became the top app in the Apple App Store. This success is particularly impressive because the app is currently only available in 12 states. There is no information on when Gas will be available in other states, but the company’s website states that its expansion will depend on increasing server capacity. Check out our article and find out what Gas app is all about!
CounterSocial
CounterSocial is a social media platform that takes a strong stance against the use of its platform for hostile nation influence operations, bot accounts, trolling, and dissemination of disinformation. The platform aims to counter these activities and protect its users’ freedom and security. There are a lot of social media users who compare Counter Social vs Mastodon, since Elon Musk acquired Twitter and people started to move toward rival alternatives.
Conclusion
In conclusion, the landscape of social media in 2023 is constantly evolving, with new platforms and features emerging all the time. While some of the more established platforms like Facebook and Twitter will likely remain popular, it’s worth keeping an eye on the newer players in the field. These platforms often offer a fresh perspective and may be better suited to certain niches or interests. No matter what platform you choose, it’s important to remember to use social media responsibly and be mindful of your online presence.
