Substack launched a built-in recording studio that allows creators to pre-record and publish videos directly on the platform.
This launch marks a significant expansion of Substack’s video capabilities, positioning the newsletter platform more directly against multimedia competitors. The move is designed to streamline the production process for creators, consolidating tools that were previously separate. The company stated that creators using audio or video features grew revenue 50% faster than those who did not.
The Substack Recording Studio is available only on desktop. The studio supports solo videos and conversations with up to two guests. Creators can add custom watermarks, share their screen, and use auto-generated clips and thumbnails.
Substack stated that the studio brings recording, clip distribution, and thumbnail design into one place. The company noted that creators previously had to use separate tools to accomplish these tasks.
Substack has allowed video uploads since 2022. The company began letting creators livestream and monetize videos last year. Substack also launched a $20 million Creator Accelerator Fund to help transition creators from other platforms.
The company recently launched a TV app available on Apple TV and Google TV. The app features a “For You” row for recommendations. YouTube viewers watched over 700 million hours of podcasts monthly on living room devices in 2025, up from 400 million per month the year prior.
Substack is predominantly known as a newsletter platform. The company has invested in video to position itself as a competitor to Patreon. Netflix has also invested in bringing video podcasts to TV.
