Meta has started testing an experimental AI shopping tool for some users in the United States on desktop browsers.
The test signals Meta’s entry into the competitive AI-driven e-commerce market. The feature aims to streamline product discovery by integrating search and recommendation capabilities directly into the Meta AI interface. This development follows similar moves by rival technology companies.
Eligible users see a “Shopping research” button inside the query text box on the Meta AI web platform. When users request product suggestions, the chatbot displays a carousel containing images, pricing, links to e-commerce sites, and brand information. Meta AI includes a short explanation for why it recommended each item.
The system can tailor responses using user information such as gender and location data. According to Bloomberg, a tester profile based in New York received a selection of women’s puffer jackets from shops that ship to that location. Users cannot check out within the interface but can click links to complete purchases online.
Meta confirmed the test but has not announced a wider release date. Mark Zuckerberg told investors during an earnings call earlier this year that Meta is launching agentic shopping tools. Rival companies have launched similar features, including OpenAI, Google, and Perplexity.
Meta is a technology company focused on social media and AI development. Bloomberg reported on the company’s confirmation of the test.
