Apple has invited the tech press to a “special Apple experience” on March 4. According to Bloomberg’s Mark Gurman, the company plans a “three-day flurry of announcements” instead of a single keynote. The announcements will presumably be made online, culminating in the March 4 in-person experience. This experience will consist of three simultaneous events in New York, London, and Shanghai. Attendees will get hands-on access with upcoming products at these events. Daring Fireball’s John Gruber speculated the experience would be “a hands-on thing with in-person demos.”
Apple will reportedly announce at least five new products during the period. Expected products include a low-cost MacBook, iPhone 17e, iPad Air with M4 chip, a new entry-level iPad, and upgraded MacBook Air and new MacBook Pro models. Gurman said all products are due this spring, but was less certain about the exact announcement timing for each.
