Google announced on September 17, 2025, that its Discover feed will soon integrate posts from X (formerly Twitter) and Instagram, alongside YouTube Shorts, expanding beyond traditional web articles. The update aims to provide users with a more diverse mix of content, including videos and social posts, based on feedback from research participants who expressed enjoyment in such variety.
The Discover feed, accessible on the homescreen of the Google app, already delivers personalized recommendations and AI-generated summaries tailored to users’ web activity. This rollout, set to begin in the coming weeks, will initially include content from a limited number of social platforms, with Google planning to add more sources over time. “In our research, people told us they enjoyed seeing a mix of content in Discover, including videos and social posts, in addition to articles,” the company stated in its announcement.
Enhancing customization, Google is introducing a follow feature similar to the recent option for selecting preferred news sources on Google Search. Users can now follow creators or publishers directly from the feed to receive more of their content. Before following, individuals can tap a creator’s name to preview their social posts and articles. This functionality requires users to be signed in to their Google account.
The changes reflect Google’s ongoing efforts to make the Discover feed a comprehensive hub for personalized media consumption, blending traditional articles with dynamic social and video elements. No specific timeline was provided for the full expansion of social platform integrations.
