Samsung to integrate AI into 90% of operations by 2030

Kerem Gülen · September 8, 2025, 11:36 ·1 min read

Samsung Electronics aims to integrate artificial intelligence into over 90% of its operations by 2030, according to Roh Tae-moon, acting head of the Device Experience division. Speaking at a press conference at IFA 2025 in Berlin, Roh emphasized that AI would support, not replace, Samsung’s workforce.

The company anticipates embedding AI features in more than 400 million Galaxy devices by the end of 2025. The Device Experience division, encompassing TVs, washers, refrigerators, and other home appliances, will be a primary area for AI implementation. Samsung plans to introduce personalized AI functions for home electronics that will go beyond existing capabilities.

While Roh outlined the broad strategy, specific AI technologies and detailed timelines for these initiatives were not disclosed. The goal is for Samsung to become an AI-powered company, enhancing its product offerings and operational efficiency.

AI featured Samsung

Written by

Kerem Gülen

Kerem from Turkey has an insatiable curiosity for the latest advancements in tech gadgets and a knack for innovative thinking. With 3 years of experience in editorship and a childhood dream of becoming a journalist, Kerem has always been curious about the latest tech gadgets and is constantly seeking new ways to create. As a Master's student in Strategic Communications, Kerem is eager to learn more about the ever-evolving world of technology. His primary focuses are artificial intelligence and digital inclusion, and he delves into the most current and accurate information on these topics.

View all posts →